Nearly a quarter of adults over 65 are socially isolated, and a video call alone rarely feels like time spent together. Our team designed Amity, a board game console that pairs physical playing pieces with integrated video calling so families can share a game across any distance. Every decision came back to how it should feel: tactile pieces for warmth, and an interface simple enough that older players feel competent and included.
An interactive game board could provide a genuine connection over age differences
Three composite users built from our research on isolation across generations. Amity had to work for all three at once: familiar enough for Joan, playful enough for Maya, and simple enough that David never has to step in.
"I'd play cards with them every day if they lived closer."
"Calls with Grandma are kind of boring. I don't know what to say."
"Every new device turns into me troubleshooting over the phone."
One layout carries every game: the board fills the main screen, a colored rail holds turn state and messaging, and the second screen stays with the video call.
The logo features a round typeface to reflect the fun, playfulness of the brand.
The color scheme features offshoots of the primary colors to evoke a sense of excitement and fun to the identity of the brand.
Amity aims to provide simple, understandable design to reduce user interface frustration for users that don't regularly interact with digital interfaces to encourage meaningful engagement with loved ones. The goal is to provide a fun, shared experience, using familiar, physical playing pieces and live, integrated video calling.
The box includes everything needed for a shared game experience. The reusable box includes a digital board game console, standard pieces, mini pieces, a stylus, and a USB-C charger. The external sleeve clearly shows the interior contents on the bottom while displaying the logo on top.
The expansion kits allow users who value the familiar feeling character pieces to play with their favorite pieces with the game console.